The 2023 walk-back: Dropbox ends the 'as much space as you need' Advanced plan

For years Dropbox marketed its top business tier, Dropbox Advanced, around an explicit promise: teams could get 'as much space as you need.' On 24 August 2023 the company retired that promise. Going forward, an Advanced plan with three active licenses would include 15TB of pooled storage, with each additional license adding 5TB, and a hard cap of 1,000TB — a fully metered model with paid add-ons priced at roughly $10 per terabyte per month.

Dropbox said the change was forced by abuse: a growing number of customers, it claimed, were buying Advanced subscriptions not to run a business but for purposes like crypto and Chia mining, pooling storage among unrelated individuals, or reselling the storage outright. The company argued that policing such use case by case had become unsustainable, and that a few customers were consuming thousands of times more storage than genuine business customers.

Dropbox cushioned the move for existing subscribers — saying over 99% of Advanced customers, those using under 35TB per license, could keep their current usage plus a 5TB credit for five years at no extra charge, while the heaviest users got one year before negotiations. But the underlying reversal stood: a feature sold as unlimited was now capped, and customers who had chosen Dropbox specifically for that promise had to re-plan around metered pricing.